Need to Know Skincare Trends for 2023

As we head into 2023, the skincare industry is buzzing with new and exciting trends. From unique ingredients to innovative technology, here are the top skincare trends to keep an eye on this year:
  1. CBD-infused skincare:The use of CBD, or cannabidiol, in skincare products has been growing in popularity in recent years. This non-psychoactive compound found in hemp plants is said to have anti-inflammatory and antioxidant properties, making it a great ingredient for addressing issues such as acne and ageing. Expect to see even more CBD-infused skincare products hitting the market in 2023.

  2. Clean skincare: The demand for clean and sustainable skincare products is on the rise. Consumers are increasingly looking for products that are free of harmful chemicals and preservatives, and are made with environmentally-friendly and ethically-sourced ingredients. Brands that prioritize transparency and sustainability will be in high demand in 2023.

  3. Customisable skincare: Personalisation is becoming a big trend in skincare, with more and more brands offering customisable products and routines. From personalised serums to build-your-own skincare sets, these products allow consumers to tailor their skincare routine to their specific needs and preferences with a no one size fits all approach 

  4. Blue Light and Pollution Protection: With the rise of technology, we all spend more time looking at screens, and this can cause skin damage, blue light and pollution can cause skin problems like pigmentation, wrinkles, and dullness, so many skincare brands are developing products specifically designed to protect skin from these environmental factors, such as serum and moisturizer that contain antioxidants and SPF.

  5. Skincare supplements: Another trend that has been gaining traction in recent years is the use of skincare supplements, such as oral tablets and powders that contain ingredients like collagen, vitamins, and minerals to support skin health from within. We can expect to see even more of these types of products in 2023 as consumers continue to look for ways to boost the effectiveness of their skincare routine outside of the norm

Overall, 2023 is shaping up to be an innovative year for skincare, with a focus on clean, sustainable, and personalised products. Consumers are becoming more conscious about what they put on their skin, and brands are responding by offering more options that align with these values and the ever changing customer concerns.
Muse Team xoxo

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